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One Movie Punch


Mar 11, 2020

Hi everyone!

For those of you outside the United States, or perhaps living under a rock within the United States, we’re currently going through a presidential primary campaign. It’s been a bumpy ride so far, with a lot of noise and very little substance. But it has also been driven, at least in part, by the lesson of the previous election cycle, which involved the use of Big Data to collect information on US voters. Up to 5,000 data points per voter. You all know how biased I am when it comes to US politics, so that’s why we’ve brought in Shane Hyde today to review THE GREAT HACK, as part of his Horror Stories series. Because some horror stories are real. For a few other reviews from Shane, check out THE HOUSE OF THE DEVIL (Episode #728), WOUNDS (Episode #694), and RUST CREEK (Episode #654)

Before the review, we’ll have a quick promo from our good friend Kolby Told Me, one of our biggest supporters of the podcast last year, as demonstrated by his near domination of the Follow Friday boards. You can find him on Twitter, Facebook, and Instagram @kolbytoldme. And if you take up one of his recommendations, let everyone know that Kolby Told Me!

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Here we go!

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<< KOLBY TOLD ME PROMO >>

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Hi, I'm Shane Hyde, and while the world burns down around us I'm going to keep reviewing for One Movie Punch. And that's a fact!

Today’s movie is THE GREAT HACK (2019), directed by Karim Amer and Jehane Noujaim. This is one of those films that will pit Twitter user against Twitter user, Subreddit against Subreddit, Facebook grannies against 'woke' anti-Facebook pilgrims, Russian bots against other Russian bots. But no matter your political leaning, whatever label you choose for yourself, there's a story here and they're trying to tell it.

The story focuses in on Brittany Kaiser, and through interviews and supporting characters and archive footage, it puts a framework that seems like it's asking you to feel sorry for Cambridge Analytica, their exposure, their role in the 2016 US Presidential Elections, the Brexit vote. They were hired to do a job, given data from Facebook and information about their targeted audiences, and they say in THIS FILM that they exploited psyops that should be regulated by the UK Government. But, you know, they exploited it anyway, and exposed the most vulnerable in the world's populations to seek a particular outcome.

This is a film that aligned itself kinda with my left-leaning worldview, but then asked me to have sympathy for those involved at a personal level, and then asked me to consider the ramifications of these psychological operations at an international level. And I think it does these things well. Do I have sympathy? Well, no. Am I considering the impact psyops at an international level? Yes. But I fear I'm ill-equipped to deal with it.

But we know there will be no satisfactory ending here although THE GREAT HACK attempts to wrap it up. There is no neat bow to go on top. We know now that Cambridge Analytica didn't survive the scandal (although they're still behaving in the same garbage way as another business). We know that Brittany Kaiser dramatically left England but didn't need to. And we know that there's been no real justice here, because there's been no real crime - despite military grade psyops being utilised against a civilian audience.

This is a movie that should have us all outraged. It tells the story of our own data used against us to target us for our baser instincts. And the (attempted) undermining of democracy pursuant to a pound or two from the Brexit campaign. Instead I came away... well, tired. A bit over it all really. THE GREAT HACK feels like it underscores the fact that honesty and integrity are dead and this is the post-script.

Last time I reviewed a documentary that was FYRE: THE GREATEST PARTY THAT NEVER HAPPENED (Episode #398) and I feel that was a more honest account than THE GREAT HACK. Since our world has devolved into a Bandersnatchian "Relax: 1/ Don't 2/ Do it" dichotomy, THE GREAT HACK is either telling us a small bit of a larger puzzle or diving into whack-job liberal conspiracy theories. You can't relax in THE GREAT HACK. They either did it. Or they didn't. And look at where we are today.

Rotten Tomatoes: 88% (CERTIFIED FRESH)

Metacritic: 67

One Movie Punch: 6.0/10

THE GREAT HACK (2019) is rated M and currently streams on Netflix.